Privacy Policy

1. Who we are

This policy describes how NameWheels (the "site", "we", "us") handles personal information processed in connection with namewheels.com and its sub-pages. NameWheels is operated as an independent publisher; the site has no user accounts and no backend application server.

2. Information we collect

We collect the smallest amount of data we can while still being able to run and improve the site.

From you, directly

• Email correspondence: if you write to us at [email protected], [email protected], or [email protected], we receive your message, your email address and any details you choose to share.
• Wheel content: the names you type into a wheel are stored in your browser's localStorage on your own device. They are not sent to our servers.

Automatically, when you visit

• Standard request data: our hosting provider/CDN logs ordinary HTTP request information such as your IP address, user-agent string, referrer, and the resources requested. These logs are used for security, abuse prevention and aggregate traffic measurement.
• Analytics events: Google Analytics 4 collects aggregated, pseudonymous usage data — see section 5.

3. How we use information

• To operate, maintain and secure the site.
• To measure aggregate traffic so we can plan content and improvements.
• To respond to enquiries you send us by email.
• To detect and prevent abuse, fraud, and breaches of our Terms.
• To comply with legal obligations and respond to lawful requests.

We do not sell personal information. We do not run email marketing. We do not build user profiles ourselves.

4. Cookies and similar technologies

NameWheels itself does not set first-party tracking cookies. We use the browser's localStorage to remember your name lists and preferences (theme, sound, spin length) on your own device, and a service worker may keep copies of pages and files in the browser's cache so the site loads faster and keeps working if your connection drops. Google Analytics sets its own cookies. A full breakdown — including names, purposes, durations and how to opt out — is in our dedicated Cookie Policy.

5. Analytics (Google Analytics)

We use Google Analytics 4 (measurement ID G-MN80K5SEQ2) to understand which pages get traffic, how visitors arrive (referrer/search), and which devices/browsers they use. Google processes this data on our behalf and provides aggregated reports.

We do not enable Analytics' advertising features, remarketing audiences, or user-id stitching. Our IP-collection is subject to Google's standard truncation and regional handling.

You can prevent your activity being measured by Google Analytics by installing the Google Analytics Opt-out Browser Add-on, by using a browser-level tracker blocker, or by clearing the _ga* cookies described in our Cookie Policy.

6. Advertising

NameWheels does not currently display advertising and does not load any advertising network scripts or advertising cookies. If that changes, we will update this policy and our Cookie Policy before ads go live, naming the provider and explaining your choices.

7. Other third parties

The page also loads fonts from Google Fonts (fonts.googleapis.com / fonts.gstatic.com); these requests are handled by Google and may be subject to Google's Privacy Policy.

We do not embed social-media widgets, chat widgets, marketing pixels, or session-replay tools.

8. Legal basis for processing (GDPR)

• Legitimate interests (Art. 6(1)(f) GDPR): running, securing and improving the site, including aggregate analytics.
• Consent (Art. 6(1)(a) GDPR): where the law in your jurisdiction requires consent for analytics cookies. You can refuse or withdraw it at any time by blocking or deleting cookies in your browser or by installing the Google Analytics opt-out add-on.
• Compliance with legal obligations (Art. 6(1)(c) GDPR): retaining limited records to comply with applicable laws.

9. Your rights (GDPR & CCPA)

Depending on where you live, you may have some or all of the following rights:

• Access — request a copy of the personal information we hold about you.
• Correction — ask us to correct inaccurate information.
• Deletion / "right to be forgotten" — ask us to delete personal information.
• Restriction or objection — ask us to stop, or limit, certain processing (including a right to object to direct marketing — which we do not do).
• Data portability — receive certain data in a portable format. (Note: most data on NameWheels never leaves your browser, so this is already in your hands.)
• Withdraw consent — where processing is based on consent, you may withdraw it at any time through your browser controls or the Google Analytics opt-out add-on.
• Lodge a complaint — with your local data-protection authority.
• California residents (CCPA / CPRA): you may request to know, delete or correct personal information, and to opt out of any "sale" or "sharing" of personal information. NameWheels does not sell personal information or share it for cross-context behavioural advertising. Questions: email [email protected]. We do not knowingly sell or share personal information of consumers under 16.

To exercise any of these rights, email [email protected]. We may need to verify your identity and we will respond within the timeframe required by your jurisdiction.

10. Data retention

• localStorage on your device: kept until you clear your browser data.
• Analytics data in Google Analytics: retained according to our property's data-retention setting (currently the GA4 default).
• Hosting/CDN logs: kept by our hosting provider for a short period for security and abuse-prevention purposes, then rotated.
• Email correspondence: retained as long as needed to handle your enquiry plus a reasonable period to comply with legal obligations and resolve disputes.

11. Children's privacy

NameWheels is suitable for general audiences, including classroom use. We do not knowingly collect personal information from children under 13 (or the equivalent minimum age in your jurisdiction). If you believe a child has provided personal information to us, contact [email protected] and we will take appropriate steps.

12. International transfers

NameWheels is served from a global CDN, and our analytics provider operates internationally. This means your information may be processed in countries other than your own, including the United States. Where such transfers occur from the EEA, UK or Switzerland, they rely on Google's published transfer safeguards (such as Standard Contractual Clauses).

13. Security

NameWheels is a static site delivered over HTTPS. Because there is no user account and no backend processing of your name lists, the surface available to compromise personal data on our side is very small. We rely on standard CDN protections, transport encryption, and the security guarantees of our analytics provider.

14. Changes to this policy

We may update this Privacy Policy to reflect changes in how the site works, in our vendors, or in applicable law. Material changes will be reflected in the "Last updated" date at the top of the page and, where appropriate, called out at the top of the page for a reasonable period.

15. Contact

For any privacy-related question, email [email protected] or use the contact page. For cookies specifically, see the Cookie Policy.